International Wine Fair "ProWein" - March 15-17, 2020

The annual "ProWein" International Wine Fair will take place in Düsseldorf, March 15-17, 2020.

At last year’s event, more than 6,800 exhibitors showcased products from 295 wine regions originating from 60 countries. The event welcomed nearly 61,500 trade visitors from 142 countries.

We will host a booth at "Prowein." to present new vintages and wines. You are cordially invited to visit our booth which will be located in Hall 11 at Stand E 110.

 

Paris to host an International "WineParis" Fair 2020

The « WineParis » fair will be held on February 10-12, 2020 at Paris Expo Porte de Versailles. The event was born from the union of Vinisud and VinoVision Paris in 2019. The last year 2,200 exhibitors and 30,000 professional visitors were participated in "WineParis".

The fair hosts the broadest range of wine producers and buyers from around the world. More than 100 of masterclasses, conferences and workshops will be on offer during event.

"Vins Breban" will participate in "Wine Paris" 2020. It will present new vintages and wines. You are welcome on our booth 4A047-3 in the Pavillon of Provence Wines.

 

 

White night in the vineyards on Sunday 4 August 2019

Mimi la Celle Nuit blanche 04 08 2019

 

To celebrate 20 years of hospitality, a musical picnic is to be organized at the Abbey la Celle on 4 August 2019.

A bottle of "MIMI en Provence" rosé wine appellation Coteaux Varois en Provence will be included in a gourmet basket to be prepared by chef Nicolas Pierantoni. 

The "anniversary offer" is designed for two people, and includes two concert tickets with the picnic basket.

In order to respect the theme of the evening, a white dress code will be required.

Reservations are to be made on the website of the Hostellerie de l'Abbaye de la Celle - Ducasse Hospitality."

 

MIMI EN PROVENCE: NEW DESIGN, NEW MARKET

Mimi new design 2019MIMI IN THE UNITED STATES

A distinguished example of Vins Bréban’s know-how, Mimi en Provence is making waves in the Americas with a new offering. In late March, 20,000 bottles of the limited edition, decorated by Denise Lach, crossed the Atlantic in matching boxes destined for the United States.

MIMI IN MEXICO

In March, as well, several bottles of Mimi en Provence were featured at the presentation of a new line of swimwear.

Mexico has a population of 131 million and attracts some 40 million tourists a year. Yet its populace has barely established itself as a mass consumer of wine. Vins Bréban’s strategy for market entry is similar to the one it adopted when it began selling to Brazil about ten years ago: enter the market that demonstrates strong sales potential.

The mexican wine market in 2017 *

Population - 131 million;

Consumption - 0.78 litres pp/pa (0.4 % of world consumption); 80% - red; 19% - white; 1% - rosé;

Imports - 720,000 hl; France - 2nd largest supplier by value.

*Source: International Organization of Vine and Wine (OIV)